Last
 week, the National Hockey League and its Players Association failed to 
reach a contract agreement. As a result, the NHL locked out the players,
 endangering the 2012-13 season. 
In the weeks 
leading up to the lockout and likely in the coming weeks as well, we as 
fans will hear any number of arguments from both sides. The owners have 
given more revenue to the players than any other professional league. 
Competition throughout the NHL has never been fiercer under the current 
system so why change? Small market teams need some help from those in 
larger markets. Et cetera, et cetera. 
But behind everyone of these arguments is one shrug of the shoulder attitude shared by both sides: hockey is a business. 
That is big load of bull dung. 
Of
 course, it's a business at one level. The teams sell tickets, t-shirts,
 jerseys, foam hands and clocks. The players are employees as are 
vendors and security and the zamboni driver. 
But
 unlike say an auto parts factory, the NHL and all of its member teams 
and players are paid on the basis of one beautiful myth, the thing that 
all of the fans in the world cling to as the puck drops:
At the end of the day, your team is there to compete every shift, win every game and bring the Stanley Cup home to your town. 
It's
 a gorgeous lie, one that every sports league relies on implicitly. The 
team owners and general managers want to win it all for you. The players
 are leaving everything on the ice for you. Every decision the team 
makes is to bring you that elusive Stanley Cup. It's all for you. 
Until it's not. Until it's "We care about the fans but..." Until it's "The lockout breaks my heart, but..."
You know what? Nothing you say before the word "but" actually counts. 
Most
 frustrating for the fans is what the actual argument here is about: the
 percentage of revenue each side gets to keep. The league has done 
nothing but improve its profile and its financial situation over the 
last few years. The pie has gotten bigger (thanks to the fans), but 
everyone is still arguing they are not getting a big enough piece. 
It's
 like watching my kids fight over the last few crumbs of a bag of potato
 chips. They both are sitting there with a bigger pile than they should 
eat, but neither one can stomach the idea of the other having more. So 
the fight ensues and all the chips end up on the floor. 
So
 to the NHL and players: settle this now. Get back to selling the fans 
the fiction that you care about us. It may not be true, but it is after 
all what you are in the business of peddling. 









